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In an era where wellness takes center stage, the importance of consistent and high-quality sleep has gained significant recognition, particularly in balancing the demands of fast-paced urban lifestyles in the GCC. Recognizing this, Four Seasons recently commissioned a region-wide YouGov survey to delve into the sleep habits and behaviours of GCC residents. The findings shed light on sleep trends and guide the luxury hospitality brand in refining its offerings to prioritize rest and rejuvenation for guests in the region and beyond.

The State of Sleep in the GCC

The survey, which included 2,727 respondents, revealed critical insights into the region’s sleep patterns:

• Sleep Duration: While 51% of respondents sleep six to eight hours nightly, only 19% achieve the recommended eight or more hours, with 24% regularly clocking less than six hours.
• Perceived Importance of Sleep: Sixty-two percent of GCC residents consider sleep “very important” to their overall well-being. Women (67%) and married individuals with children (65%) prioritize sleep more than men (59%) or singles (55%).
• Sleep Deprivation Symptoms: Fatigue (58%), headaches (56%), and low energy (52%) were common among sleep-deprived respondents, particularly those aged 45 and above (65%).
• Regional Differences: Sleep habits varied across the GCC, with Bahrain leading in average sleep duration (56% achieving six to eight hours), while KSA and Kuwait lagged (48%).

Transforming Hotels Into Sleep Sanctuaries

For many travelers, the perfect night’s sleep is a hallmark of an exceptional stay. Four Seasons is leveraging these insights to enhance the sleep experience by focusing on key amenities:

• Essential Comforts: High-quality mattresses and pillows (62%), temperature control (61%), soundproofing (53%), and blackout curtains (51%) were the most valued features by respondents.
• Gendered Insights: Men (53%) reported slightly better sleep quality in hotels compared to women (51%), prompting opportunities for tailored offerings.

The Rise of Sleepcations in Hospitality

A growing segment of high-level professionals and wellness-focused travelers is embracing “sleepcations”—getaways designed to optimize rest and rejuvenation. Four Seasons is meeting this demand with innovative offerings:

• Customizable Mattresses: Signature Four Seasons beds offer three options—Signature, Plush, or Firm—ensuring comfort tailored to individual needs.
• Luxury Linens and Robes: High-thread-count sheets and plush robes enhance the bedtime experience, blending comfort with indulgence.
• Enhanced Sleep Environments: Features such as soundproof windows, in-room temperature controls, and blackout shades create an ideal setting for restorative sleep.
• Targeted Services: Recognizing the specific needs of women and families, Four Seasons is exploring gender-specific amenities and family-friendly packages to ensure restful stays.

Signature Sleep Experiences at Four Seasons

To further elevate sleep quality, Four Seasons offers bespoke wellness programs across its properties:

• Sleeping Ritual at Four Seasons Resort Dubai at Jumeirah Beach: The Pearl Spa offers a rejuvenating experience combining tea rituals, foot baths, aromatic exercises, and massages.
• Custom Pillow Menu at Four Seasons Hotel Bahrain Bay: Guests can select from pillows like the Symphony Pillow for support, the Long Hug Pillow for comfort, and the V-Shape Back Support Pillow for neck and shoulder alignment.
• The Pearl Spa & Wellness in Abu Dhabi: Sound healing therapy, guided meditation, and yoga sessions are tailored to reduce stress and improve sleep.
• Wellness Programs in Amman: Complimentary night stretching, yoga, and meditation classes help guests relax and prepare for a restful night.

Unlocking the Restorative Power of Sleep

As sleep tourism continues to rise, Four Seasons is leading the charge by prioritizing rest as a cornerstone of wellness. Through custom sleep solutions and exceptional service, the brand ensures that guests leave feeling refreshed, recharged, and ready to tackle life’s demands.

With these initiatives, Four Seasons not only caters to the evolving needs of GCC travelers but also reinforces its reputation as a leader in luxury and wellness hospitality.