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Alpha Hyundai Motor, the official distributor of the prestigious South Korean automotive brand Hyundai in Tunisia, celebrates its status as a market leader in the automotive sector for 2022 and 2023 by launching an ambitious environmental initiative. In partnership with the General Directorate of Forests and the Regional Agricultural Development Commission of Bizerte, the company commits to planting a tree for every Hyundai vehicle sold in 2023. This exceptional effort symbolizes the planting of 4 hectares in Sajnene.

The project aims to restore and revitalize forests affected by the 2017 fires, demonstrating Hyundai's sustainable commitment to social and environmental responsibility. These trees will be crucial in preserving the local ecosystem, contributing to the fight against climate change, and protecting biodiversity.

Hyundai Tunisia asserts itself as an exemplary leader in innovation and as a model of social and environmental responsibility.

This initiative enhances Hyundai's brand image as a committed company focused on sustainability and ready to change the world positively. It also aligns with previous actions taken by Hyundai Tunisia in favor of the environment. It underscores the company's desire to exceed expectations in commercial performance, showing how a business can thrive while taking significant steps for the planet.

“At Hyundai Tunisia, we view our social and environmental responsibility as a fundamental pillar of our mission. This initiative reflects our commitment to sustainability and our goal of positively contributing to local communities and the environment. We believe that the success of a modern company is measured not only by its business performance but also by its ability to make a positive contribution to society,” stated Mr. Mehdi Mahjoub, General Director of Alpha Hyundai Motor.

In this regard, the General Directorate of Forests and the Regional Agricultural Development Commission of Bizerte commend this innovative collaboration and emphasize the importance of private sector participation in environmental preservation. This exemplary partnership reinforces the belief that the automotive industry can significantly promote a greener and more sustainable future.